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1992年、1993年连续利税过百万的建湖县机电设备总公司,近三年来,市场占有率一直稳定在80％以上,在盐城市同行中保持领先。今年,他们克服前所未有的困难,8月底,企业全面扭亏为盈,有5个部门半年完成全年任务。其奥秘是以服务为宗旨,以效益为中心,运用10种策略创市场、拓购销,可谓新招迭出市场阔。一是名牌策略。他们经营的2万多个品种和规格的机电产品中。大到数万元的汽车、设备,小到几分钱的螺丝、垫圈,80％以上都是优质、名牌产品。如“苏淮牌”电动机、
In 1992 and 1993, Jianhu County Mechanical and Electrical Equipment Corporation, which had a continuous profit and taxation of over one million, maintained a market share of more than 80% in the past three years, and remained the leader in Yancheng. This year, they have overcome unprecedented difficulties. By the end of August, all enterprises have turned losses into profits, and five departments have completed their annual tasks for six months. Its mystery is based on the principle of service, centered on effectiveness, using 10 strategies to create markets, expand purchases and sales, and can be described as a new market. One is the brand strategy. They operate in more than 20,000 varieties and specifications of electromechanical products. As many as tens of millions of cars, equipment, screws, washers as small as a few cents, more than 80% are high-quality, brand-name products. Such as “Suhuai card” motor,