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中国近些年报业市场出现明显的区域化、都市化倾向,这主要是广告投放的营销规律使然。建国以来报纸按照中央、省、市、县划分,在服务范围上也有侧重,中央报纸面向全国,省报面向本省,市报面向本市,而县报主要面向所在行政区的农村,本来分工明确、层次分明、形成互补关系。从20世纪90年代开始,改革的潮流是建设核心城市经济圈,突出以大城市为核心的经济区域,因此,报业也进行相应的改革,加强都市化的进程。并不是说农村不需要报纸,而是在现代市场经济社会中,农村的信息相对不如城市的信息更多、更重要,因此,硬要在没有新闻源或新闻需要的领域找新闻,就会变成做无用功。报纸对于培养、教育、引导、服务农村读者有着重要意义,但是这只是社会效益,如果是从经济效益角度出发,可以说,如今的中国报纸还
In recent years, China’s newspaper market has shown obvious regionalization and urbanization tendency, which is mainly due to the marketing regulation of advertising. Since the founding of the People’s Republic of China, the newspapers have been divided according to the central government, the province, the cities and the counties, and have focused on the scope of services. The Central Newspapers are facing the whole country, the provincial newspapers face the province and the municipal newspapers face the city. Hierarchical, forming a complementary relationship. Since the 1990s, the trend of reform has been to construct the core urban economic circle and to highlight the economic zone centered on big cities. Therefore, the newspaper industry has also carried out corresponding reforms to strengthen the process of urbanization. It does not mean that rural areas do not need newspapers. Instead, in rural market economies, the information in rural areas is relatively more and more important than the information in urban areas. Therefore, if we look for news in areas without news sources or news needs, To do useful work. Newspapers are of great importance to cultivating, educating, guiding and serving rural readers, but this is only a social benefit. If it is from the perspective of economic efficiency, it can be said that today’s Chinese newspapers