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李凌凌在《当代传播》撰文认为,随着Web2.O技术对民间表达欲望和能力的释放.网络舆论正成为中国社会和政治发展的重要影响因素.舆论管理也因此成为关涉意识形态安全的重要课题。根植于大众传播时代的传统舆论管理模式不能适应社交媒体时代全民传播的现实。1.对不同媒体的不同管控尺度有可能导致主流媒体的边缘化.以舆论引导为初衰的管控措施最终却造成主流媒体舆论影响力的流失。以国家通讯社、中央电视台和各级党报为代
Li Lingling’s article in “Contemporary Communication” holds that with the release of Web2.O’s technology to the desire and ability of non-governmental expression, online public opinion is becoming an important factor in the social and political development of China, and public opinion management has therefore become an important issue concerning the security of ideology . The traditional media management mode rooted in mass communication era can not adapt to the reality of universal communication in the era of social media. 1. The different control standards for different media may lead to the marginalization of the mainstream media.With the guidance of public opinion as the initial decline of the control measures eventually led to the loss of media influence of the mainstream media. Take the state news agency, CCTV and party newspapers at all levels as the substitute