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竞争激烈的中国贴剂市场,是许多商家的必争之地。无论是有多年生产经验的成熟品牌,还是异军突起的新势力,都在努力宣传自己的竞争优势,研究消费者的需求特征,塑造独特的品牌形象,力求在同质化的市场中找到自己的USP。而天和药业品牌经过深入的产品和消费者研究,开始了天和品牌基因再造工程,提出了“中药西做”的核心理念,并从品牌文化、技术创新、精准传播等不同环节上系统地进行规划,在中国的贴剂市场上做出了骄人的成绩,同时使品牌形象得到极大提升。本期月度大案将从不同的角度,与读者一同分享天和药业品牌的成长轨迹。
The highly competitive Chinese patch market is a must for many businesses. Whether it is a mature brand with many years of production experience or a new force emerging from the sky, all strive to publicize their competitive advantages, study the characteristics of consumer demand, create a unique brand image and strive to find their USP in a homogeneous market . The days and pharmaceutical brands through in-depth product and consumer research, began the days and brand genetic reengineering project, put forward the “Western medicine to do,” the core concept, and from the brand culture, technological innovation, precision communication and other different aspects On the systematic planning, in China’s patch market has made remarkable achievements, while the brand image has been greatly improved. The current monthly major case will from different perspectives, and readers to share the growth path of Tianhe Pharmaceutical brand.