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很多时候,同样的项目部署、一样的工作安排,在经过不同单位的实施后,所产生的营销实效也有着天壤之别。究其原因,实施单位除了在思想认识、营销能力等方面存在差异外,对项目的研究深度、实施力度以及把握尺度等方面,也存在着较大的不同,这一情况应引起营销管理者的高度重视。提升项目研究深度,确保方案实效性。营销方案的制定,不仅要在做好SWOT分析的基础上,确定营销渠道、促销手段,以及项目的资源配
In many cases, the same project deployment and the same working arrangements will make a huge difference in marketing effectiveness after the implementation of different units. The reason, the implementation of the unit in addition to ideological understanding, marketing ability and other aspects of the differences, the depth of the project research, implementation and grasp the scale, there is a big difference, this situation should cause marketing managers highly valued. Enhance project research depth to ensure program effectiveness. Marketing program formulation, not only to do SWOT analysis based on the determination of marketing channels, marketing tools, as well as the project with the resources