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一、宗旨提纯中国公关生长基因,牵引中国公关发展方向。2009年的中国,在国际金融危机的情势下,采取积极财政金融政策,扭转颓势,使经济形势启稳回暖,以力挽狂澜的经济大国形象,走向世界经济的主角地位。如此大背景的中国公关,经淬火励炼,显示了更深层次的功能力量。为发掘藏隐于各层面的公关智士,遴选中国公关实战式卓越人物,昭告公关巨大价值,褒扬公关界面先锋,使中国公关清晰历史性占位,将公关能量凝聚于社会科学发展。
First, the purpose Purification of China’s PR genes, traction China’s public relations development. In 2009, China adopted an active financial and financial policy in the context of the international financial crisis to reverse the decline and make the economic situation start to pick up and pick up. The image of an economic power turning a tide into a turning point was turned into a leading role in the world economy. Such a background of the Chinese PR, after quenching and enriching, shows a deeper level of functional strength. In order to find out the public relations intellectuals hidden in all levels, we select the actual figures of PR in China, declare the tremendous value of public relations, praise the pioneers of public relations, make the public relations of China occupy a clear historical place, and condense public relations energy into social science development.