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研究现代广告设计中的图形语言,是时代发展的需求,从创意思维、表现方式不同侧面对图形语言在广告设计中发挥的作用进行分析,力图将图形语言从意义构建、视觉传达等多个维度进行系统论证,以期获得再信息社会中的准确定位和应有价值。
To study the graphic language in modern advertisement design is the demand of the development of the times. From the different aspects of creative thinking and presentation, the author analyzes the function of graphic language in advertisement design and attempts to make the graphic language from the dimensions of meaning construction and visual communication To carry out systematic demonstration, in order to obtain accurate positioning and re-value in re-information society.