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我有一个困惑:由学院派教出来的学生,进到广告公司,几乎没有一个是直接能用的。我有一个问题:搞广告理论研究的学院派们,你的理论不能应用,你这不是在坑爹吗?要我说中国广告学术界如何如何,这有些隔山打牛,倒不如从中国大学的广告教育切入谈谈看法。我连续参加过中国大学生学院奖评审工作,顺便从学生的总体作品中所体现的问题谈谈自己的体会。一帮孩子满怀对广告的热情进入到大学,学成之后又头破血流地闯荡在社会。我认为不是老师的错,问题出在教育体制,体制不好学术自然就是问题。
I have a puzzled: students taught by the school to enter the advertising company, almost no one is directly available. I have a question: Engage in theoretical studies of advertising, your theory can not be applied, you are not in the pit father it? Tell me how Chinese advertising academia, which some mountains and cattle, it would be better from the Chinese University of advertising Education cut in to talk about the view. I have consecutively participated in the evaluation of China’s College Students Award, by the way the students reflected in the overall work of his own experience. A bunch of children full of enthusiasm for advertising into the university, learned and beaten thoroughly in the community. I think it is not the teacher’s fault, the problem lies in the educational system, the system is not good academic nature is the problem.