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在经济全球化语境之下,伴随着“大数据时代”的到来,鉴之于好莱坞电影品牌既代表了美国经济全球化在电影工业领域内的具体实践,又作为一种大众文化产品不断提供着有关美国精神和世界文化的联系,而华语电影品牌作为一种独特的电影传播机制和文化产品,越来越成为挑战好莱坞电影在经济和文化方面主导世界电影霸权地位的新生代。在思想和文化不断被产业化的当今世界潮流中,全球电影产业越来越呈现为一种关于品牌竞争的“话语实
In the context of economic globalization, along with the advent of the ”big data era“, the reference to Hollywood movie brand not only represents the concrete practice of U.S. economic globalization in the field of film industry, but also serves as a popular culture product As a unique film transmission mechanism and cultural product, the Chinese film brand has increasingly become the new generation that challenged Hollywood movies to dominate economic and cultural domination of the world’s film industry. In the trend of today’s world where ideology and culture are being continuously industrialized, the global film industry is increasingly presented as a ”discourse about brand competition