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实施名牌战略是我国迈向21世纪,增强国际市场竞争能力的一项重要战略措施。早在1992年,邓小平同志就提出“创出我们中国自己的名牌”的号召。李鹏、朱镕基等中央领导同志也多次提出“创造名牌产品,提高国际竞争能力”。在我国进一步对外开放,积极参予国际竞争;在全球经济一体化进一步发展的形势下,这项战略措施更具有紧迫性。国外大企业集团纷纷以他们的名牌挤占我国市场,在不少领域如:移动通讯、饮料、照相机、胶卷、洗洁用品等方面的市场占有率已居领先地位。这一严峻现实,给我们敲起了警钟,也增加了危机感。实施名牌战略是一项系统工程,国家、各级政府部门、企业、消费大众都要参予,但其主体是企业。一个企业,尤其是大集团企业要想在国际国
The implementation of the famous brand strategy is an important strategic measure for our country to move towards the 21st century and enhance its competitiveness in the international market. As early as 1992, Comrade Deng Xiaoping put forward the call of “creating our own famous brand in China.” Li Peng and Zhu Rongji and other central leading commanders also repeatedly proposed “to create brand-name products and enhance their international competitiveness.” In our country, we are further opening up to the outside world and actively participating in international competition. Under the situation of further global economic integration, this strategic measure is even more urgent. Large foreign conglomerates have crowded the Chinese market with their famous brands. In many areas such as mobile communications, beverages, cameras, film, cleaning supplies and other aspects of the market share has been leading. This grim reality has given us a wake-up call and also increased the sense of crisis. The implementation of brand-name strategy is a systematic project. The state, all levels of government departments, enterprises and consumers should participate, but its main body is the enterprise. An enterprise, especially a large conglomerate, wants to be in an international country