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随着市场经济的快速发展,企业间竞争愈发激烈,在这个弱肉强食的市场中,市场营销显得十分重要,平面广告是市场营销的主要手段,是企业建立品牌认知的重要方式,因此企业的成败受市场营销的影响,市场营销业绩中广告是核心,平面广告的创意可以有效提高品牌的价值,因此平面广告创意对品牌市场营销有着十分重要的作用,本文将围绕平面广告创意对品牌市场营销的影响展开论证。
With the rapid development of market economy, the competition among enterprises is becoming fiercer and fiercer. In this jungle market, marketing is very important. Print advertising is the main means of marketing and an important way for enterprises to establish brand awareness. Therefore, Success or failure by the impact of marketing, marketing, performance advertising is the core, creative print ads can effectively enhance the value of the brand, so print ads on the brand marketing has a very important role in this article will focus on print advertising creative brand marketing The impact of the argument.