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“涨价,非我本愿。涨价看似简单,但涨价后的一系列善后工作实在不轻松。价涨得太高,广告主大不了可以少投不投,但我们却无路可逃,毕竟我们是乙方。”在将电视媒体推上“被告席”之前,应该回归到我们所熟知的商业本位,来洞悉电视广告涨价这一“怪现象”背后的利益驱动。
“Price increases, non-my wish. ” The price seems simple, but after the price increase a series of aftermath work is not easy. The price rose too high, advertisers can make a big deal with less investment, but we have no escape , After all, we are Party B. “Before returning the television media to ” dock “, we should return to the well-known business standard to see the profit driven behind the ” strange phenomenon .