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本文以我国影像行业数码化为例,构建了新产品推广与服务创新的框架,分析了新产品开发体系与服务创新开发体系的特点和演化规律,指出了建立服务创新体系的要点。本文发现,新产品开发中的服务创新必须建立体系,行业开发中的服务创新必须建立框架。新产品开发体系与服务创新开发体系具有融合性、增益性的特点,服务创新体系的建立和完善是不断深化的过程,一般规律为:技术服务—市场服务—管理服务—行业综合服务,且服务创新体系的建设必须抓住两个“三结合”:制造商、经销商、先导用户三结合;技术开发、服务创新与行业开发三结合。行业服务创新体系是建立边缘行业的推动力,各行各业的服务创新体系都应搭建综合服务平台,以保证服务创新的不断深化,实现赶超世界先进国家服务创新体系的高效益。
Taking digitalization of video industry in our country as an example, this paper constructs the framework of new product promotion and service innovation, analyzes the characteristics and evolution of new product development system and service innovation development system, and points out the key points of establishing service innovation system. This article finds that service innovation in the development of new products must establish a system, and service innovation in industry development must establish a framework. New product development system and service innovation and development system has the characteristics of integration and profitability. The establishment and improvement of service innovation system are the deepening process. The general rules are: technical service - market service - management service - industry integrated service, and service The construction of innovation system must seize the two “three combination ”: the combination of manufacturer, distributor and pilot users; the combination of technology development, service innovation and industry development. The service innovation system of industry is the driving force to establish the edge industries. The service innovation system of all walks of life should build an integrated service platform to ensure the continuous deepening of service innovation and realize the high efficiency of overtaking and surpassing the advanced service innovation system in the world.