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建筑品牌就是实现品牌的可持续发展,不仅建立品牌,更是建筑品牌。经典的建筑散发永久的魅力,成功的品牌保持永续的发展。不仅要建立品牌,更要实现品牌的可持续发展,这是一个从0到1,再从1到无穷大的过程。卓越形象以45°,建筑品牌的独特视角,分别从企业(品牌拥有者)、品牌传播公司及双方合作三方面,阐释品牌塑造、品牌体验、品牌管理等品牌运作环节,并以鲜明的品牌建筑师观点揭示建筑永续发展品牌的可执行方案。
Building brand is to achieve sustainable development of the brand, not only the establishment of the brand, it is building brand. The classic architecture exudes permanent charm and the successful brands maintain their sustainable development. Not only to establish a brand, but also to achieve the sustainable development of the brand, which is a 0 to 1, then from 1 to infinity of the process. Excellence Image With a unique perspective of 45 ° and architectural brand, we explain brand operation, brand experience and brand management from three aspects: business (brand owner), brand communication company and bilateral cooperation. Division point of view to reveal the sustainable development of the brand's executable program.