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基于从中国电影全面产业化改革已进入第11个年头,福建省莆田电影工作者面临着机遇与挑战的角度出发,针对如何推进转变发展方式,同时落实农村电影“2131”工程目标为转折点。以市场为导向,树立全方位市场营销观念,促进电影市场的活跃与繁荣。
Based on the 11th year since the full-scale reform of Chinese movie industry entered the market, the film industry in Putian, Fujian Province is faced with opportunities and challenges. In view of how to promote the transformation of development mode and implement the project of “2131 ” . Market-oriented and establish a full range of marketing concepts to promote the film market’s activity and prosperity.