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在新世纪来临之际,国际汽车业纷纷采用新的竞争战略,“下游扩张化战略”是其新战略中的重要组成部分。 随着当代汽车整体质量的提高,产品的可靠性有实质的进步,传统的售后服务,已不能成为吸引潜在顾客的主要手段了。汽车生产企业必须开辟新的同顾客联系的途径,于是向销售领域和顾客服务的领域进行渗透。 向旧车市场渗透。欧美和日本等发达国家汽车租赁业很发达,从租赁业流出的旧车性能好、价格又
At the dawn of the new century, the international automobile industry has adopted a new competitive strategy. The “downstream expansion strategy” is an important part of its new strategy. With the improvement of the overall quality of contemporary cars, the reliability of products has made substantial progress. The traditional after-sales service can no longer be the main means of attracting potential customers. Automotive manufacturers must open up new ways to connect with their customers and infiltrate the areas of sales and customer service. Penetration to the old car market. Developed countries such as Europe, the United States and Japan, the car rental industry is very developed, from the leasing out of the old car performance, price