中国人到底想要什么

• 作 者: 汤姆·多克托罗夫
• 出 处: 文苑
• 发表日期: 2012年08期
• 关键词: 中国 消费者 麦田守望者 品牌 内陆城市 星巴克 西门子 圣诞节 沿海 苹果 乐队 竞争 街道 胡同 国内 产品 别克

1.中国消费者很“中国”苹果产品已经风靡中国。在沿海及内陆城市的主要街道几乎都能找到星巴克。从耐克、别克到西门子,中国消费者对西方品牌的喜爱远远胜过国内的竞争品牌。微博的兴起,胡同拳头和麦田守望者等摇滚乐队的流行,甚至是圣诞节的备受追捧,似乎都表明中国正越来越西化。但千万别被表象所迷惑。中国的消费者并没有

1. Chinese consumers are very “China” Apple products have swept China. Starbucks is found almost everywhere on the main streets of coastal and inland cities. From Nike, Buick to Siemens, Chinese consumers love Western brands far better than the domestic competitive brands. The popularity of microblogging, the popularity of rock bands such as Hutong Fist and Catcher in the Rye, and even the much sought after Christmas day, all seem to indicate that China is becoming more westernized. But do not be fooled by appearances. Chinese consumers do not