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市场营销,作为沟通企业与外部环境的一种功能与手段,依据环境的发展变化而变化,对外界环境的变化呈现出动态响应,不仅使企业能动地适应环境,也使企业在一定程度上影响着环境,从而使企业表现出强大的生命力。在当今激烈竞争时代,在一切围绕市场规律,外界环境的变化而作相应调整的企业中,市场营销部门成为企业的核心部门。市场营销就是企业的灵魂。研究市场营销与环境之间的互动关系,可以帮助企业在未来市场竞争中,更好地依据环境来调整市场营销策略。
As a function and means of communication between enterprises and the external environment, marketing changes according to the development and changes of the environment. It shows a dynamic response to the changes of the external environment. It not only enables enterprises to adapt to the environment, but also affects the enterprises to a certain extent Environment, so that enterprises show great vitality. In the era of fierce competition, the marketing department has become the core of the enterprise in all the enterprises that make corresponding adjustments in accordance with the laws of the market and changes in the external environment. Marketing is the soul of business. Studying the interactive relationship between marketing and environment can help enterprises to better adjust their marketing strategies based on the environment in the future market competition.