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党的十八大报告指出:要增强文化整体实力和竞争力,要坚持把社会效益放在首位、社会效益和经济效益统一,推动文化事业全面繁荣、文化产业快速发展,提高文化产业规模化、集约化、专业化水平。本文以青岛书城改制为起点,着眼于对青岛文化产业已经启动的改革思路和发展路径进行调研,探究其在成为经济转型发展新航标的道路上,文化产业的走向、策略、成果和积极的现实意义。
The report of the 18th National Congress of the CPC pointed out: To enhance the overall strength and competitiveness of culture, we must give top priority to social benefits, unify the social and economic benefits, promote the full prosperity of cultural undertakings, rapidly develop cultural industries, increase the scale of cultural industries, Intensive, professional level. Based on the reform of Qingdao Bookstore, this essay focuses on the research on the reform ideas and development path of Qingdao’s cultural industry, and explores the trend, strategy, achievement and positive reality of the cultural industry on the road to economic transition and development of new beacon. significance.