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尽管有不少厂家与经销商认为,上海的音响市场继续在走下坡路,但上海市商业信息中心等部门的统计资料却显示:今年以来,在上海的音响销售出现明显上升迹象的同时,音响市场已开始出现“两极分化”的现象。“两级分化”现象已开始明显与去年相比,今年1~5月,上海的音响销售在同期(同月)的增长率上是逐月上升的,如5月份的同比增长率已达到了21.3%。而从上海音响市场上的具体销售情况来分析,“两极分化”现象则在以下两个方面明显地体现了出来。 1.销售品种上的“两极分化”从上海30家主要的音响产品销售商提供的今年1~5月销售品种的统计
Although many manufacturers and distributors believe that Shanghai’s audio market continues to decline, but Shanghai Commercial Information Center and other departments statistics show that: This year, the Shanghai audio sales showed signs of significant increase at the same time, the audio market The phenomenon of “polarization” has begun to emerge. The phenomenon of “two-stage differentiation” has begun to notice significant changes. Compared with last year, the sales of audio systems in Shanghai increased month by month in the same period (same month). For example, the year-on-year growth rate in May reached 21.3 %. From the Shanghai audio market to analyze the specific sales, “polarization” phenomenon is evident in the following two aspects came out. 1. The “Polarization” of Varieties for Sale Statistics from January to May of this year, provided by the 30 major audio product sellers in Shanghai