【摘 要】
：
中国入世在即。面对更加激烈的国际市场竞争,如何扩大出口,已成为外贸公司和所有外向型企业密切关注的问题。而在海外商品博览会上展销商品则是出口推销卓有成效的方式之一
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中国入世在即。面对更加激烈的国际市场竞争,如何扩大出口,已成为外贸公司和所有外向型企业密切关注的问题。而在海外商品博览会上展销商品则是出口推销卓有成效的方式之一。 据报道,2000年世界已举办1000多个大型国际商品博览会,如果我们的企业能积极主动地参与这些展销活动,对打响企业及其产品的知名度将大有俾益。那么,企业究竟如何参加海外展销呢?
China’s WTO accession is imminent. Faced with more intense competition in the international market, how to expand exports has become a matter closely followed by foreign trade companies and all export-oriented enterprises. One of the most effective ways of export promotion is to sell products at overseas merchandise expo. It is reported that more than 1,000 large-scale international commodity expositions have been held in the world in 2000. If our enterprises can actively participate in these fairs and exhibitions, it will be greatly beneficial to establish the reputation of the enterprises and their products. So, how companies participate in overseas exhibition it?
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