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运用文献综述法对近十几年来有关我国体育赞助的研究成果进行归纳、提炼,试图探案我国体育赞助研究的发展方向,以期对体育赞助的后续研究者和从业人员提供一定的借鉴和较为整体的参考。
Using literature review method to summarize and summarize the research results about sports sponsorship in our country in recent ten years, explore the development direction of sports sponsorship research in our country, with a view to provide some reference and follow-up to the follow-up researchers and practitioners of sports sponsorship The reference.