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笔者好事,搜集了一组电视广告镜头。画面一:一幅模糊不清的人头画——渐渐清晰地显现出某女影星的俏丽面容——挤眉弄眼的卖弄——旁白:我使用的是某某化妆品。画面二:一位女影星往脸上涂抹化妆品——影星在前面走,一位男子紧随——影星开始喝饮料,男子呆视着她,她便去拧他的耳朵——画外音:我使用的是××牌增白蜜。凡此种种,不一而足。看罢这类电视广告,总有一种不适的感觉。我以为,请明星做广告自然无可厚非,但内容和形式的健康向上则不可不考虑。即便产品质量确属上乘,而广告格调低下,恐也难产生好的宣传效果。近日,某台还播出了一种洗发精的广告,其间反复
The author is a good thing, collected a set of television advertising lens. Picture one: A vague head painting - Gradually clearly show the pretty face of a female movie star - Gently show off - Narrator: I use a certain cosmetics. Screen two: a actress applying cosmetics to her face - a movie star walking in front, a man following - a movie star starting to drink, a man looking at her, she will screw his ears - Voice-over: I use The × × brand whitening honey. All these kinds, not enough. After watching these TV commercials, there is always a feeling of discomfort. I think it is understandable that advertisers should be advertised, but the content and form of health are indisputable. Even if the product quality is indeed superior, while the ad style is low, it is difficult to produce good publicity effect. Recently, a station also broadcast a shampoo ads, during which repeatedly