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目前,县供电企业大多设立了用电检查班,专门开展用电检查工作。但普遍存在一种误区,把用电检查与营销稽查混为一谈。首先两者“查”的对象不同。用电检查的对象是用电客户,营销稽查的对象主要是营销人员的行为规范性、政策执行的正确性。其次“查”的内容不同。用电检查的内容主要包括用户基本情况、设备安全运行情况、规范用电情况,属于客户服务的范畴。营销稽查主要针对营销管理的子业务流程各环节的执行情况,属于经营管理的范畴。其实,电力营销稽查是营销管理的延伸。其内涵包括内稽和外查。内稽是基础,是规范营销人员行为、提高队伍自律和综合素质的练兵场,是有效开展外查工作的基本保证。因此,营销稽查以规范和公
At present, most of the county-level power supply enterprises have set up electricity inspection classes to carry out electricity inspection work. However, there is a common misunderstanding that the electricity inspection and marketing inspection confused. The first two “search” the object is different. Electricity inspection object is electricity customers, marketing audit mainly targets the behavior of marketers norms, the correctness of policy implementation. Second, “check” the content is different. The contents of the electricity check mainly include the basic situation of the user, the safe operation of the equipment and the normal use of electricity, and they belong to the category of customer service. Marketing audit mainly for marketing management sub-business processes all aspects of the implementation of the situation, belong to the scope of management. In fact, power marketing audit is an extension of marketing management. Its meaning includes both internal and external investigation. Internal discipline is the foundation, is to standardize the behavior of marketers, improve team self-discipline and overall quality of the training ground, is the basic guarantee for the effective conduct of inspection work. Therefore, marketing audits to regulate and public