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“全面二孩”政策的正式实施增强了中国家庭的生育意愿,进而刺激了孕妇服装的市场需求。未来受益于中国经济持续稳定增长、居民可支配收入提升、国家生育政策调整、专业孕产观念深入人心等有利因素,孕妇服装产业将迎来新的高速增长期。根据Frost&Sullivan数据,中国孕妇服装零售总额由2012年的133.6亿元增长到2016年的204.2
The formal implementation of the “all-you-can-two-child” policy has strengthened the wishes of Chinese families for childbearing and further stimulated the market demand for pregnant women’s clothing. The future benefit from the sustained and steady growth of China’s economy, residents can increase disposable income, the national birth policy adjustment, the concept of professional maternity and other favorable factors, the pregnant women clothing industry will usher in a new period of rapid growth. According to Frost & Sullivan, the total retail sales of China’s pregnant women clothing increased from 13.36 billion yuan in 2012 to 204.2 in 2016