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供应链的链间竞争因其更加符合产业组织的实际发展而成为供应链研究的重要问题,其中一个重要的问题是机制对企业行为和绩效的影响。目前的研究大都是在线性市场需求函数的基础上进行的,因而得到了“先发优势”的结论。本文研究了一种幂函数形式的市场需求结构下,供应商主导和零售商主导两种机制下各参与者的行为绩效问题。得出了“先发优势”不成立的结论,发现了相反的结果,即先行决策的企业反而会在竞争中得到较差的绩效。本文的研究结论可供有关制造商和零售商在供应链的竞争与合作时参考。
Chain competition in the supply chain has become an important issue in supply chain research because it is more in line with the actual development of industrial organization. One of the most important issues is the impact of the mechanism on the behavior and performance of enterprises. Most of the current researches are based on the linear market demand function, which leads to the conclusion that “the first mover advantage ”. This paper studies the behavioral performance of each participant under the market demand structure of power function form under the domination of supplier and retailer. It is concluded that the “first mover advantage” is not established, and the opposite result is found. That is, the first mover decision-making enterprise will instead obtain poorer performance in the competition. The conclusions of this paper can be used for the relevant manufacturers and retailers in the supply chain competition and cooperation for reference.