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1994年上半年,“昂立一号”口服液实现销售200万瓶,其中,在上海这个营养品的大市场上,“昂立”的销量在林林种种营养口服液中名列榜首,成为该类产品消费者的“第一号”选择。上海交通大学昂立生物食品厂从今年开始实行自产自销、产销一体的新体制。运行不过半年,就取得如此辉煌成绩,令人不得不叹服其市场营销战略之成功。从“昂立一号”上半年度的营销广告企划案来看,成功的谋略可以从几个方面加以论述。
In the first half of 1994, “Ang Li No.1” oral liquid sold 2 million bottles, of which, in the large market of nutrition products in Shanghai, sales of “Ang Li” were among various oral liquids in Linlin. Ranked first to become the “number one” choice for consumers of such products. The Shanghai Jiaotong University’s Onli Biofood Factory began implementing a new system of self-produced, self-produced, production, and sales from this year. After only half a year’s operation, it has achieved such brilliant results that people can not but admire the success of its marketing strategy. Judging from the case of marketing advertising in the first half of the year, the successful strategy can be discussed in several aspects.