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企业在“何处参与竞争?”(Where)、用“什么产品参与竞争?”((What)、“如何在市场中赢得竞争的优势?”(How),这些问题是企业家常常会遇到的,也是企业在制定经营战略的过程中必须要解决的。在回答这些问题之前,弄清经营战略的三个层次是十分必要的。就经营战略的内容而言,首先要搞清它是有关什么的战略。例如,它是公司层次的战略呢?还是经营单位的战略?它是功能性或是操作性的战略(如
Where do companies participate in competition? Where do we use “What products compete?” (What, “How do you win the competitive advantage in the market?” “How”). Entrepreneurs often encounter problems that must be solved in the course of developing business strategies. Before answering these questions, it is necessary to clarify the three levels of the business strategy. In terms of the content of the business strategy, first of all, To find out what strategy it is about, for example, is it a company-level strategy or a business unit strategy? It is a functional or operational strategy (eg,