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首先明确一个问题,那就是谁需要品牌? 是生产者还是消费者?是地产商还是购房者?我认为品牌有三个阶段：第一阶段,是生产者需要品牌。在这个阶段,生产者为了获得市场,赢得口碑,必须努力创建并维护自己的品牌；第二阶段,消费者需要品牌。在制度尚不健全,秩序比较混乱的市场经济中,消费者成为品牌的奴隶。为了得到相对的心理安慰,他们不得不在纷乱的市场中寻找品牌,甚至有为此而付出代价的危险；第三阶段,消费时
First of all clear a question, that is, who needs the brand? Is the producer or the consumer? Is the real estate or home buyers? I think the brand has three stages: the first stage is the producer needs the brand. At this stage, producers must strive to create and maintain their own brands in order to gain market share and win word of mouth. In the second phase, consumers need brands. In the market economy where the system is still not perfect and the order is rather chaotic, consumers become slaves of the brand. In order to get the relative psychological comfort, they have to find a brand in the chaos of the market, and even have the risk of paying the price for this; the third phase, consumption