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作为中华民族文化传播与交流的重要基因,在包装设计中汉字符号的视场拥有与消费者沟通和认知的先天优势。本文将汉字符号的概念作为考察基点,定义汉字符号视场的基本概念,并拟从汉字符号的视场在包装设计中的运用即设计思维、设计表现、设计元素三个方面对其进行阐述。
As an important gene for the dissemination and exchange of Chinese culture, the visual field of Chinese characters in packaging design has inherent advantages of communicating with consumers and cognition. This paper takes the concept of Chinese character as the basic point of study and defines the basic concept of the field of view of Chinese character. It is proposed that the concept of Chinese character should be expounded from the perspective of Chinese character in three aspects: design thinking, design expression and design element.