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现如今,我国的经济实力日趋增强.随着国际商务往来的日益增多,对外贸易的不断扩大,国际商务英语谈判已成为我国经济活动的一个关键环节,对国际商务英语谈判策略和技巧的运用已成为提高商品国际竞争力、扩大成交额、维护商家利益的重要因素。国际商务谈判与国内谈判存在根本区别.不同国家政策法规、政府权力机构的参与程度、交易环境、意识形态以及文化都有差异,因此国际商务英语谈判不仅需要熟练掌握外贸英语语言,同时掌握需要一整套不同的技能和知识。
Nowadays, the economic strength of our country is increasingly strengthened.With the increasing international commercial exchanges and the continuous expansion of foreign trade, the negotiation of international business English has become a key link in our economic activities. The application of international business English negotiation strategies and techniques Become an important factor to improve the international competitiveness of goods, expand turnover, safeguard the interests of businesses. There are fundamental differences between international business negotiations and domestic negotiations.Different national policies and regulations, the degree of government participation in government agencies, trading environment, ideology and culture are different, so the international business English negotiations not only need to master foreign trade English language, Complete set of different skills and knowledge.