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中国是一个拥有约5亿动画影视产品消费群体的国家,前景是非常广阔的。当然,这也带来了新的挑战,成为国外巨头争夺的新市场。文章从中国动画半个多世纪以来的成长历程及经验出发,系统剖析了当前动漫产业存在的诸多问题,并提出在今天的竞争环境下如何对中国动漫进行合理、系统的商业运作,建立完整的产业链,从而达到振兴中国动漫产业的目的。
China is a country that has a consumer group of about 500 million animated film and television products with a very promising future. Of course, this also poses new challenges and becomes a new market for foreign giants. Based on the growth process and experience of Chinese animation for more than half a century, the article systematically analyzes many problems existing in the current animation industry and proposes how to conduct a reasonable and systematic commercial operation of Chinese animation in today’s competitive environment and establish a complete Industry chain, so as to achieve the purpose of rejuvenating China’s animation industry.