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企业文化是企业在中、长期经营实践中形成的共同价值理念、员工工作生活习惯和行为规范的总称,是企业在经营管理过程中创造的具有本企业特色的精神财富的总和。经过十年的发展,山东销售公司现进入二次创业期。为了更好地实现二次创业目标和“十二五”发展战略,公司把企业文化建设作为企业发展战略的重要组成部分来研究和实施,通过企业文化建设,培育企业核心竞争力。
Corporate culture is the collective value concept formed by enterprises in medium and long-term management practice, and their working habits and codes of conduct. They are the sum of spiritual wealth with characteristics of the enterprise created by the enterprise during the operation and management. After ten years of development, Shandong sales company is now entering the second business period. In order to better realize the secondary business goals and the “Twelfth Five-year” development strategy, the company studies and implements the corporate culture construction as an important part of its business development strategy and fosters its core competitiveness through corporate culture building.