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Viacom 公司董事长兼首席执行官雷石东,在短短15年的时间内,把自己的家族企业——国家娱乐公司发展成为全球传媒第二大集团公司。它的发展史,就是资本在传媒领域里并购运营的真实写照。近十年美国媒体公司并购走向企业的成长与发展,通常有两条途径。一条是通过收购与合并,另外一条是把业务做大,一砖一瓦打造这个企业。后者虽然可行,但是时间很漫长,过程很艰难。一个企业要想在很快的时间内迅速发展,确立它的市场优势和品牌优势,很多时候要靠合并和收购。我们可以看一下,现在全球前五名的传媒集团,他们几乎都是通过收购和合并的方式来取得跳跃式发展。在过去的十年,尤其是美国,传媒的收购和合并几乎成了家常便饭。从1990年开始,华纳公司用141亿美元收购了
Lei Shidong, Viacom’s chairman and chief executive officer, developed his family business, National Entertainment, into the second largest group of global media companies in just 15 years. Its history is the true portrayal of M & A of capital in the media field. In the past ten years, the mergers and acquisitions of U.S. media companies have taken two paths to the growth and development of enterprises. One is through the acquisition and merger, the other is to expand their business, build the business one by one. Although the latter is feasible, it takes a long time and the process is very difficult. A business in order to rapidly develop within a very short time, establish its market advantage and brand advantage, often rely on mergers and acquisitions. We can see that now the top five media groups in the world are leapfrogging almost always through acquisitions and mergers. In the past decade, especially in the United States, media acquisitions and mergers have almost become commonplace. Since 1990, Warner Bros. has purchased it for $ 14.1 billion