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具有远见卓识的现代企业家无不认识到现代广告对经济、社会、文化和人民生活的巨大影响。作为企业对外宣传利器的广告,是一种生产力的观点已成为人们的一种共识,广告是企业经营中极为重要的一环已是不争的事实。
Modern entrepreneurs with foresight have all realized the huge impact of modern advertising on the economy, society, culture and people's lives. It is an indisputable fact that advertising as a corporate propaganda tool is a kind of productivity viewpoint has become a consensus of people and advertising is an extremely important part of business operation.