论文部分内容阅读
面对10台奔驰上千万的采购订单,3家奔驰授权的中国车行逐鹿竞智:一样的产品,一流的服务,一样的实力非凡,结果缘何花落“高价”? 事件:华外采购10台奔驰车汪源是深圳华外技术有限公司采购部的主任。近来,由于华外海外事业的高速发展,营销部人员动议公司购置一批豪华车,一改过去低调的形象,一来能显示公司的实力,二来也容易得到委托的合同。董事会很快批准了采购10台奔驰车的申请,并由汪源执行。
The face of 10 Mercedes-Benz tens of millions of purchase orders, three Mercedes-Benz authorized Chinese car dealers compete for wisdom: the same product, first-class service, the same extraordinary strength, the results of flowers “high price”? Event: China Outside the procurement of 10 Mercedes-Benz Wang Yuan is Shenzhen Overseas Technology Co., Ltd. Purchasing Department director. Recently, due to the rapid development of overseas Chinese businesses, marketing personnel move the company to purchase a number of luxury cars and change the low-profile image of the past to show the strength of the company and, secondly, to obtain a commissioned contract. The board of directors soon approved the purchase of 10 Mercedes-Benz applications, implemented by Wang Yuan.