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对区域市场来说,亲近性是区域营销之魂。没有亲近性,就没有区域营销。亲近性越强,区域营销就越有活力、生命力和威力在《汽车商业评论》杂志2月、3月刊两篇专栏文章中,我和《中国汽车营销风云录》作者向寒松先生谈及区域营销的差异性和创新性是区域营销的困惑和需要破解的课题。因为地域、市场的特殊性和差异性,品牌和总部层面的营销攻略,在由区域营销及经销商执行落地时必须有“地气”。否则,就可能是经常说地方话的听不懂说普通话的、经常看二人转的弄不懂看京剧的。我们在学新闻、写新闻时首要面对的一个词是“新闻价值”。新闻价值
For regional markets, proximity is the soul of regional marketing. Without proximity, there is no regional marketing. The more intimacy, the more dynamic, regional marketing and vitality In the February and March issue of “Automotive Business Review” magazine two columns, I and “China Automobile Marketing Record” author to Mr. Hanson talk about the region Marketing differences and innovation is the confusion of regional marketing and the need to crack the subject. Because of geographical and market specialties and differences, marketing strategies at the brand and headquarter level must have “geo-gas” when they are implemented by regional marketing and distributors. Otherwise, it may be often say local words do not understand to speak Mandarin, often see the duo do not understand Peking opera. One of the most important words we face when we study and write news is “newsworthiness.” News value