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项目主体:诺基亚通信有限公司东莞分公司项目执行:信诺传播顾问(北京)有限公司2006年9月,诺基亚董事长兼首席执行官约玛·奥利(Jorma Ollila)拉在北京宣布,诺基亚将进一步加快在中国的发展步伐,积极推动产品的创新和研发。这是诺基亚在同年3月宣布对其在中国的4家合资企业进行整合,并取得在中国生产和销售CDMA手机牌照后,又一具有里程碑意义的战略举措。如何实施这一战略举措,以便支撑不断增长的业绩,诺基亚除了需要对分销体系进行重构及优化产品外,更需要在增建工厂的同时,获取更多中国政府及民众的支持,提升自身企业品牌的公众形象,维护这个140多年历史的通信企业在全球享有的“最优秀企业公民”的美誉。一直受国内外产业同行及媒体界极大关注的诺基亚通信有限公司东莞分公司增资扩建二期厂房投产事件,无疑成为诺基亚品牌表达自身文化成功融合及企业公民意识的良好时机。本地生产基地的建设历来为诺基亚在华核心事务,而且经过10多年的发展,诺基亚(东莞)已经成为诺基亚(全球)最重要的手机生产基地之一,扩建后的二期厂房面积将增加一倍,新增岗位将超过800人。无论是在企业品牌层面,还是在政府关系层面,东莞新厂落成庆典活动都具有重要的意义。
Project Principal: Nokia Communications Co., Ltd. Dongguan Branch Project Implementation: CIGNA Communications Consultants (Beijing) Co., Ltd. In September 2006, Nokia Chairman and Chief Executive Officer Jorma Ollila pulled in Beijing and announced that Nokia Further accelerate the pace of development in China and actively promote product innovation and R & D. This is yet another landmark strategic move that Nokia announced in March of the same year to announce the consolidation of its four joint ventures in China and the acquisition of a CDMA handset license in China. How to implement this strategic move in order to support the growing performance of Nokia in addition to the need to re-configure the distribution system and optimize the product, but also need to increase the factory at the same time, get more Chinese government and people’s support and enhance their own businesses Brand of public image, to maintain the 140-year-old communications companies in the world enjoy the “best corporate citizen” reputation. Nokia Telecommunications Co., Ltd. Dongguan Branch, which has been greatly concerned by industry peers and the media at home and abroad, has no doubt become a good opportunity for Nokia brands to express their own successful cultural integration and corporate citizenship. The construction of the local production base has always been the core business of Nokia in China. After 10 years of development, Nokia (Dongguan) has become one of the most important handset production bases in Nokia (the world), doubling the area of the second phase after the expansion , New jobs will be more than 800 people. Whether it is in the corporate brand level, or government relations level, the completion of the new factory in Dongguan celebration of great significance.