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西安民生百货股份有限公司是目前西北地区购物环境最好、营业面积最大、完成销售额、利润最高的企业之一。公司长期以来拥有较高的信誉,深受广大消费者的信赖。在民生购物是身价地位的显示,是质量的象征,是潮流的代表。常常可听到消费者自豪地说:“这是在民生买的”。 然而,自民生大楼一期工程装修完工后,从购物环境上讲确实上了一个档次。但是,商品的价格也随之上了一个档次,加之柜台增加,联营、租赁、代销业务大增,国有大商店的金字招牌,长期以来的商誉效应,商品价格从来就是说一不二,目前进货渠道多样,商品良莠不分,价格管理混乱,暴利行为普遍,消费者普遍反映“民生的东西太贵”。
Xi’an Minsheng Department Store Co., Ltd. is currently the best shopping environment in Northwest China, the largest business area, complete sales, profits one of the highest. The company has a long history of high credibility, by the vast number of consumers trust. Shopping in the people’s livelihood is the status of the show, is a symbol of quality, is the trend of the representative. It is often heard that consumers are proud to say, “This is what people buy.” However, since the first phase of Minsheng Building, after the completion of renovation, speaking from the shopping environment is indeed a grade. However, the price of the commodity also goes up a notch. In addition, the increase of the counter, the increase of the affiliated company, the lease and the consignment business, the signature of state-owned stores, the goodwill effect for a long time, the commodity price are always the same, , Good and bad goods regardless of price management chaos, widespread pervasive profits, consumers generally reflect “people’s livelihood is too expensive.”