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他是中国直销行业把理论研究、教学工作与直销企业顾问相结合的标志性人物,是直销运营与技术研究专家,长期从事现代市场营销的研究和教学工作,对于中国直销行业的一线运营和战术规律的精确解读,对整个行业产生了普遍性的指导作用。多年来,他先后出版个人专著十余部指导和顾问过数十家企业的营销创新与直销工作。他是中国直销行业不折不扣的见证人、参与者和准动者。
He is a leading figure in China’s direct selling industry that combines theoretical research, teaching work with direct sales consultants. He is an expert in direct sales operations and technology research and has long been engaged in modern marketing research and teaching. He is the first-line operation and tactics for China’s direct selling industry. The accurate interpretation of the law has produced a universal guiding role for the entire industry. Over the years, he has published more than ten individual monographs and consulted and coached dozens of companies in marketing innovation and direct sales. He is an outspoken witness, participant and mover in China’s direct selling industry.