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“盐”被喻为百味之首,是因为几乎所有的菜离开了盐就没有了味道。还有一种说法“想要甜,加点盐”,盐还具有提升其他味觉的功能。广告如果缺乏了“盐”当然也就变得淡而无味了。那么什么是广告中的盐呢?要解释这个问题我们必须先理清楚广告的目的和作用。广告与购买没有直接关系。在广告导致购买过程中还有另外一个因素在起作用,消费者对广告产品的拥有欲。正是这种拥有欲导致消费者去出售地点购买产品,并且愿意付出较高的价格。
“Salt” has been hailed as the first taste of Barilla, because almost all the dishes leave the salt without taste. There is also a saying that “you want to be sweet, add some salt,” and salt also has the function of boosting other tastes. Advertising, of course, becomes “dull” if it lacks “salt.” So what is the salt in advertising? To explain this issue we must first clear the purpose and role of advertising. Advertising and purchase are not directly related. There is another factor that plays a role in the process of buying an ad, and consumers have an appetite for advertising products. It is this type of possession that leads to consumers buying places for sale and is willing to pay a higher price.