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美容美体电器在我国市场已经经过了长足的发展,但是因为多重因素始终没有跻身家电主流地位,其中最有代表性的是足浴产品。首先在分类上,与传统家电明确的分类不同,不同品类的电器经过市场细分后,形成白电、黑电、米色家电、绿色家电等类别,甚至在这些电器当中还进行了进一步的细分,但是对于足浴产品,始终没有一个明确的类别归属,目前国内的足浴产品市场呈现出以下几个特征:
Beauty and body electrical appliances in the Chinese market has gone through a long development, but because of multiple factors has never been among the mainstream appliances, one of the most representative is the foot bath products. First, the classification, with the traditional classification of different appliances, different categories of electrical market segmentation, the formation of white, black, beige appliances, green appliances and other categories, even in these appliances which also carried out further breakdown , But for the foot bath products, there is always no clear category attribution, the current domestic foot bath product market presents the following characteristics: