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今年8月初,某房地产开发公司通过电视发布广告:“本公司现有24套商品房,从即日起买房送家具”。消费者周某得知消息后前去洽谈购房及赠送家具等事宜。结果,周某大失所望。开发公司业务员解释说,广告词的意思是如买房,可以帮助消费者运送家具。周某觉得被愚弄,遂向消费者协会和工商行政管理机关投诉。那么,该房地产开发公司的售房广告是否构成违法呢?这是一起由于对广告内容的不同理解而引发的消
In early August this year, a real estate development company through the television advertisement: “The company’s existing 24 sets of commercial housing, buy a house from now on to send furniture.” Consumers Zhou learned the news before going to negotiate the purchase of furniture and other issues. Results, Zhou disappointed. Development company clerk explained that the meaning of the ad is to buy a house that can help consumers transport furniture. Zhou felt fooled, then complained to the Consumer Association and the industrial and commercial administration. So, the real estate development company’s sale of advertising is illegal? This is due to different understanding of the contents of the advertising caused by the consumer