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新产品开发策略是通过研究企业根据所拥有的市场、技术、生产条件,在新产品开发中采取的方针。新产晶开发在市场吸引和技术推动战略指导下,具体可用如下策略: 抢先策略。指利用研究和开发研究成果,不断推出能满足人们潜在需求的新产品,力求处处先声夺人,领导消费新潮流。出奇策略。指利用人们对习俗的厌倦而寻求刺激,以及人类天生的对新鲜事物的好奇心,推出构思奇巧,款式独特的新产品。紧跟策略。发展市场上竞争能力强的产品或刚投放市场且具有生命力的产品,立即利用反向工程,仿制投入市场。一个成功企业并不一定是第一个推出新产品的企业,后来居上者也是屡见不鲜。替代策略。根据市场不同消费层次和结构,专对成熟产品局部甚至于全面地进行革新,推出细分市场所需要的或换代的新产品。如塑料盆、桶等各种新制品替代了木制品。
The new product development strategy is to study the guidelines adopted by the company in the development of new products based on the market, technology, and production conditions it possesses. Under the guidance of market attraction and technology promotion strategies, new crystal production development can use the following strategies: Preemptive strategy. It refers to the use of research and development research results to continuously introduce new products that meet the potential needs of people, and strives to lead the way in consumerism and leadership. Strange strategy. Refers to the use of people’s boredom to seek excitement, as well as human innate curiosity about new things, to introduce new products with unique ideas and unique styles. Follow the strategy. To develop products with strong competitiveness on the market or products that have just been put on the market and have vitality, immediately use reverse engineering to copy into the market. A successful company is not necessarily the first company to launch a new product. Alternative strategy. According to the different levels and structures of the consumer market, the company will innovate locally or even completely for mature products and introduce new products that are needed or replaced by market segments. Such as plastic pots, barrels and other new products replace wood products.