论文部分内容阅读
问卷调查是目前调查业中所广泛采用的调查方式——即由调查机构根据调查目的设计各类调查问卷,然后采取抽样的方式(随机抽样或整群抽样)确定调查样本,通过调查员对样本的访问,完成事先设计的调查项目,最后,由统计分析得出调查结果的一种方式。它严格遵循的是概率与统计原理,因而,调查方式具有较强的科学性,同时也便于操作。这一方式对调查结果的影响,除了样本选择、调查员素质、统计手段等因素外,问卷设计水平是其中的一个前提性条件。而问卷设计的好坏很大程度上
Questionnaires are the most widely used methods of investigation in the survey industry at present - that is, all kinds of questionnaires are designed by the investigation agency according to the purpose of the survey, then samples are taken by means of sampling (random sampling or cluster sampling) Visit, complete the pre-designed survey project, and finally, a statistical analysis of the survey results. It strictly follows the principle of probability and statistics, therefore, the survey method is more scientific, but also easy to operate. The impact of this method on the survey results, in addition to the sample selection, the quality of investigators, statistical means and other factors, the questionnaire design level is one of the prerequisite conditions. The questionnaire design is good or bad to a large extent