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随着科技的高速发展,动漫产品进入了一个市场化的时代。旅游商品设计如何市场化,一直是设计师探索与研究的方向。文章以动漫及其衍生产品为例,较为系统地从动漫产品的特色及特殊性表现、对旅游商品市场的重要影响以及未来动漫产品市场化的继承与探索进行了分析,说明了动漫及其衍生产品对旅游商品设计的深远影响。
With the rapid development of science and technology, animation products have entered a market-oriented era. How to market the design of travel products has always been the direction of designers to explore and research. Taking animation and its derivative products as an example, the article systematically analyzes the characteristics and particularities of animation products, analyzes the important influence of tourism products market and the inheritance and exploration of the marketability of animation products in the future, Product has a profound impact on the design of travel products.