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从一天只卖出9瓶到一天卖出19亿瓶,129岁的可口可乐仍在做更大的布局:计划至2020年收入翻一番。从一天只卖出9瓶到一天卖出19亿瓶,走过129年光阴的可口可乐依旧稳坐全球软饮料销量第一的宝座。步入2015年,这家百年老店仍在做更大的布局:在可口可乐经典弧形瓶诞生100周年之际,该公司正式宣布在全球开展长达近一年的系列庆典活动,以在越来越激烈的消费品领域重温经典,彰显品牌历史地位。可口可乐全球汽水品牌总裁凯蒂·贝恩(Katie Bayne)表示,“20年或是30年对于很多品牌来说就
Coca-Cola, a 129-year-old, is still doing a bigger job: selling 9 bottles a day and selling 1.9 billion bottles a day: plan to double its revenue by 2020. From only selling 9 bottles a day to sell 1.9 billion bottles a day, after 129 years of Coca-Cola still sit tight on the throne of global sales of soft drinks. Entering 2015, the century-old shop is still making bigger layouts: On the 100th anniversary of the birth of the classic Coca-Cola bottle, the company officially announced a series of celebrations throughout the world for nearly a year, The more intense consumer goods review classic, highlighting the brand’s historical status. Katie Bayne, president of Coca-Cola’s global soda brand, said that ”20 or 30 years for many brands