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随着经济的不断发展,市场经济迫切需要更多优秀的营销人才,各大高校是培养这一类人才的基地。如何针对社会环境培养出高素质、复合型的市场营销的专业人才,是各大高校营销专业的紧急任务。大部分高校都采取了情景模拟教学方法运用在市场营销专业中,通过仿真情景的设立,学生可以在情境中学到营销专业应该具备的知识,提高学生的综合素质和实际的专业技能,进一步达到复合型人才标准。
With the constant development of the economy, the market economy urgently needs more outstanding marketing talents. The major colleges and universities are the bases for cultivating this kind of talents. How to cultivate high-quality, complex marketing professionals for the social environment, is the major marketing professional emergency task. Most colleges and universities have taken the scenario simulation teaching methods used in marketing professionals, through the establishment of simulation scenarios, students can learn in the context of marketing professionals should have the knowledge to improve the overall quality of students and the actual professional skills to further compound Talent standards.