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“外界对华润啤酒有太多的误解。”在笔者与华润啤酒市场总监侯孝海交流中,侯总多次这样说。我们发现以往对华润啤酒的报道基本遵循“资本运作新闻+质疑华润啤酒”的模式。侯总领衔市场部、销售部、销售发展部公司三关键部门的总经理。面对外界总是把焦点对准华润啤酒的资本运作,而对华润啤酒的内部运作则反复质疑,“华润啤酒运作很正常啊!”侯总如是说,他太有发言权了。华润啤酒从一个很少被人提及的单一工
“The outside world has too many misunderstandings to China Resources Beer. ” In my exchange with Hou Xiaoxi, director of China Resources Brewery, General Hou said many times. We found that the previous reports on China Resources Beer basically followed the pattern of “capital operation news + questioning China Resources Beer.” Hou led the general marketing department, sales department, sales and development department of the three key departments of the company's general manager. The face of the outside world always focus on the capital operation of China Resources Brewery, while the internal operation of China Resources is repeatedly questioned, “China Resources Brewery is operating normally ah!” Hou said that he has a say. China Resources Beer from a single person rarely mentioned