论文部分内容阅读
跨国公司走过弯路记者(以下简称记):中国读者一向认为跨国公司有自己成熟的战略战术,殊不知它们在中国也有众多失败的案例。请问跨国公司在中国最大的误区是什么?宋新宇(以下简称宋):跨国公司进入中国往往会有我是老师、中国市场是学生的想法,对中国环境与市场适应能力方面有很大困难。结果世界通行的管理手段不起作用。在人的使用方面最初的误区是不信任,人才储备不足。初期会派大量
Multinational Cordees Reporter: Chinese readers have always believed that multinational corporations have their own mature strategies and tactics, but they do not know they have many failed cases in China. What is the biggest misunderstanding of multinational corporations in China? Song Xinyu (hereinafter referred to as Song): When multinational corporations enter China, I often have teachers. The Chinese market is a student's thinking and there are great difficulties in adapting China's environment and market. As a result, world-wide regulatory tools do not work. The initial misunderstanding about human use is lack of trust and talent pool. Early will send a lot